The amount of competitiveness among short-term rental owners to distinguish their properties from the competitors has increased as the short-term rental market continues to grow dramatically. Making your rental property as appealing as possible is the best method to make sure that your marketing techniques are successful if you are a landlord wanting to set your home apart from the competition. You may already have a variety of marketing strategies at your disposal.
Check out these techniques on how you can set your short-term rental apart from the rest.
Improve your Property’s Curb Appeal
You should spend time and effort improving the curb appeal of your house if you want it to stand out from the competition. Why? Travelers are scanning through the thousands of houses posted on websites like Airbnb, Booking.com, and Expedia in the hopes of finding something unusual.
These exterior home upgrades have the great benefit of not necessarily costing a fortune. There are some easy house modifications you may make if you’re trying to differentiate yourself from the competition.
Professional Photography
Once your rental is set up, you should explain its vibe to potential guests so they can actually experience it. Outstanding photographs are the most effective approach to describe the atmosphere of the house. Each area should be photographed in strong light to make the spaces seem as warm and inviting as possible.
Create a “Word-Portrait” of Your Property
Potential visitors will read the description after looking at the images of your home. Your description of your property must include references to the photographs you’ve provided, stress what makes it special and what you have to offer. The transition between your images and descriptions must be seamless.
While it may be useful to read the descriptions of other listings in your neighborhood to get a sense of what visitors are seeking, your primary concern should be emphasizing your home’s distinctive features and promoting it to your target audience.
Organize a Workstation
Due to the growing number of people who work remotely, some guests may consider using your home as a place to work while on vacation. By providing these guests with a top-notch workspace, more commonly referred to as digital nomads, you can differentiate yourself from the competition. Your rental will be more enticing to your guests if it meets their requirements for a high-quality workspace. Forget worrying over the little details. Let our sleek, user-friendly Everhost Guest Welcome Book be your guide to creating the perfect guest experience.
Upgrade Amenities
Properties with abundant amenities are always in demand from guests. The amenities are frequently filtered by guests to see if the place has what they’re looking for. Basic amenities are insufficient when renters are paying! The correct facilities can help you maintain a high occupancy rate, drive up nightly rates, and receive a fantastic return on your investment.
Working Appliances
Paying guests anticipate that everything will function properly. To make your property stand out, make sure all of your appliances are functioning and in working order. This also contributes to a pleasant stay and could provide you an advantage over rivals.
It could be time to replace your outdated appliances, or at the very least, have a professional give them a checkup to make sure they are still completely functional. Don’t let one of your appliances break down and risk getting a bad rating from a guest!
Luxury Upgrading Living Spaces
Any luxury you can provide them will help your hotel stand out from the competitors because guests want to unwind. Luxury may be delivered in the home’s bathrooms and bedrooms, and outfitting your home with the appropriate accessories will attract the interest of your target market.
Safety Features
The safety of your rental is one of the most undervalued and ignored aspects. It is one of the main worries guests have when staying at your place. Your property can readily receive these upgrades. You may reassure your guests that your house is secure by mentioning these in your listing.
Utilize Intelligent Technology
Vacation rentals must adhere to strict standards of excellence and security. By ensuring a seamless flow throughout the booking process and providing an unrivaled guest experience, you can increase the conversion rate for your vacation rental. You will gain a lot from using smart technology because it will improve guests’ experiences and get higher ratings, which will help you eventually increase occupancy rates.
To suit the needs of a client who is becoming more knowledgeable and digitized, new digital technologies have been created. Over time, technical development has advanced dramatically in the vacation rental sector, making property management responsibilities easier.
